In Amazon Empire: The Rise and Reign of Jeff Bezos, we learn about the behemoth online retailer that has become too big to fail. An investigation into Amazon’s questionable inner workings and bellicose tactics for eliminating competitors is the focus of the documentary. This biography series reveals how Amazon went from being one of the largest online booksellers to becoming a one-stop shop for online purchases, following a business model that is unheard-of in other retail sectors.
Moreover, the series examines the privacy concerns raised by Amazon’s constant analysis of its customers’ shopping habits. The filmmakers show how Amazon has become part of the consumer psyche and the impact it has had on other retailers. To gain insight into Amazon’s daunting expansion of power, the program uses interviews with past and present company insiders.
